September 13, 2011

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Introduces a new approach to business that's being adopted around the world. Ries outlines how startups can be more efficient, innovate rapidly, and adapt to changing markets through "lean" principles. The book emphasizes the importance of validated learning, rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.

The Lean Startup

Eric Ries